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Our mission is to make construction safer for everyone by unleashing the power of the data generated on the jobsite.
Dawn Williamson
Chief of Staff &
Co-Founder
"I’ve built a career bringing innovative product thinking to unexpected places"
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Doug has spent the last decade building companies and products that have been used by millions of end users. His start-up experience began early when he co-founded Tag, a social media app that was later acquired by Mark Cuban. Next, he built Renew, a platform helping seniors compare and purchase medicare plans online across all 50 states. He’s also developed software allowing REITs to analyze their real estate investments using virtual reality. He's excited to take his experience building large-scale applications in industries that have historically lagged technologically and apply it to construction. Making construction safer and more compliant holds personal meaning for Doug. His grandfather was injured while operating a backhoe — an incident that left him in a wheelchair for the rest of his life. The environment on the job site that day was inherently unsafe, and with proper management his grandfather’s injury could have been avoided.
Doug founded Odin in 2020 to bring innovative, tech-forward thinking to this historically complicated industry that’s in need of a fresh perspective on how best to use their data to create a safer environment for all workers.
Grand Central Station. It was built over 100 years ago and the blend of history, art and design created so long ago makes for an amazing building.
Matt joins Odin following the acquisition of Verfico Technology, Inc. where was the CEO and co-founder. This followed a distinguished twenty-seven-year career encompassing a twenty-year tenure as a senior executive with the FBI, where he last served as the Special Agent in Charge (SAC) of the Dallas Field Office. Prior to the FBI, Matt gained valuable technology management experience in the private sector, and he credits his early career service as an infantry officer in the U.S. Army as critical in his personal and professional development. Matt brings a broad range of experience leading successful, mission-focused teams in high-stakes environments. He is a native Washingtonian who has lived and worked all over the country.
Matt lives in Dallas, Texas with his wife, two daughters and two dogs – he’s definitely not the boss of his house.
The Sears Tower will always be the Sears Tower to me, no matter who buys the naming rights. While it lacks the ornate beauty of some of Chicago’s architectural gems, it remains an architectural marvel. Like Chicago itself, it’s imposing from a distance but reveals charm and character up close. It’s also a personal landmark, standing watch over some of my family’s most significant milestones, including the birth of my children.
Dawn specializes in creating innovative products in traditionally non-sexy industries. Whether it's health insurance (Oscar), publishing (The New York Times), or construction labor management (yay, Odin!), she's happiest when tackling complex and highly-regulated problems.
When not wearing her product manager hat, you can usually find Dawn hiking the mountains surrounding Santa Fe, eating ridiculous amounts of New Mexican food, and taking care of her super senior doggos.
Fallingwater. I've always loved Frank Lloyd Wright's approach of integrating humans, architecture, and nature together in a way that elevates all three. I think this is the most stunning example of this philosophy put into practice. If you get a chance to visit, I highly recommend it!
Jeoff brings a mission-driven approach to his role, combining nearly three decades of leadership experience with a passion for delivering meaningful results. As a former Lt. Colonel with the Texas Department of Public Safety, Jeoff led critical initiatives investigating organized crime, drug trafficking organizations, and human traffickers while developing innovative solutions for countless high-stakes challenges. Jeoff is a Marine Corps veteran with a Bachelor of Science in Criminal Justice and an alumnus of the FBI National Academy and the National Executive Institute.
At Odin, he applies his leadership expertise and strategic acumen to enhance workforce visibility and compliance, helping clients navigate workforce compliance challenges created by multiple tiers of labor. Known for his bold communication style and collaborative leadership, Jeoff is dedicated to fostering innovation and driving market growth.
One World Trade Center symbolizes resilience and renewal, rising from the ashes to embody hope and strength.
Naiden is the VP of Engineering at Odin, with previous experiences at startups as well as large enterprises like American Express and PricewaterhouseCoopers. He is passionate and dedicated to solving real world problems by delivering quality software products.
An avid consumer and follower of history and philosophy, Naiden can easily engage in hours-long exchanges on the subject — beware if time is of the essence.
The Parthenon, because of its lasting impact on humanity throughout history.
Deena loves to connect with people across diverse backgrounds and solve problems. Prior to Odin, she oversaw operations at Maverick Health, a COVID-testing startup, and formerly spent the majority of her career in nonprofits (Hillel International and Jewish Queer Youth), using her Masters in Social Work to fundraise and formulate strategies for donor stewardship.
Outside of work, Deena loves spending time with her family, is a gatherer of people, music lover, and basketball fanatic.
MSG - Among the dense topography of rectangular Midtown buildings, sits a distinct rotunda that's constantly pulling me in. I have countless memories cheering on my beloved Knicks with (often) senseless, yet unwavering hope for championship-caliber basketball, and I can still feel the euphoria of the many heart-thumping concerts I've attended at the "The World's Most Famous Arena".
For over 15 years, Jonathan has enjoyed solving complex technical challenges for large organizations such as intelligence agencies, the Department of Defense, Microsoft, and other Fortune 500 companies. He has contributed to three startups, including one he founded. Having the opportunity to serve in a variety of senior leadership and hands-on engineering roles has enabled him to develop an “E-shaped” skill set spanning multiple specialties with deep technical expertise.
Outside of work, Jonathan enjoys testing his limits through endurance events like GORUCK and exploring the outdoors with his wife and their Australian Cattle Dog.
Apple Park is my favorite building because it harmonizes nature and occupant well-being. Its biophilic design integrates extensive greenery, natural light, and open spaces to create a healthier work environment, while impressive energy-efficient technology, like its 17-megawatt solar array and natural ventilation that nearly eliminates HVAC needs, ensure sustainable, future-focused operations.
Emily leads customer success for our subcontractor partners and solving customer problems with technology is her superpower. Before diving into the world of construction, she sharpened her skills at Google and Microsoft, working in digital media and advertising. A city-hopper at heart, she’s called NYC and Chicago home and now enjoys life in Charlotte with her husband and their two spirited daughters.
When she’s not helping customers, you can find her exploring the mountains and beaches of NC, acting as an unpaid Uber driver for her kids, or dreaming up her next big adventure.
Chicago's Hancock Building. Despite my fear of heights, this is one of my favorite places take in the spectacular view of Lake Michigan and enjoy a cocktail. Tribune Tower is a close 2nd. it reminds me of a sandcastle in the middle of a bustling city. I also find it fascinating that there are pieces of the Alamo, the Taj Majal and the Berlin Wall incorporated into the building's exterior.
Nicole leads sales at Odin, partnering with general contractors, owners, and project teams to expand Odin’s footprint across the country. She brings a mix of go-to-market leadership and global sales experience, with a track record of building repeatable sales motions, improving pipeline quality, and helping teams translate customer needs into clear, deployable solutions. Before joining Odin, Nicole built and scaled sales enablement programs in B2B software, working closely with sales, product, and customer teams to drive adoption and retention. She is known for bringing structure to complexity, tightening execution across the funnel, and staying close to what actually happens on-site and in the field.
Outside of work, Nicole is based on Maui with her partner and two crazy dogs. She is usually found outdoors working on their land, relaxing at the beach or making spicy salsa.
couldn't pick just one so for modern, it's the Fondation Louis Vuitton art museum in Paris. I love how it feels like you’re walking through a piece of art. The light, the glass sails, and the way the building changes as you move through it is incredible. For historical, it's the Potala Palace in Lhasa. The scale and setting are unreal, and you can feel the history in the walls. It’s one of those places that stays with you long after you leave.
Frank retired from the Texas Department of Public Safety after 25 years of service. After retirement, he worked for an elevator company in the New Installation segment of the company, overseeing the installation of new elevators in newly constructed buildings. After 8 years, Frank was laid off after several rounds of headcount reductions. With a friend, Frank started a pool and patio company where they experienced a larger than expected volume of work. Although the company was successful, he left to seek other opportunities.
Frank and his wife I like to travel and are avid RV'ers. He loves to cook and can cook great meals even when RV'ing.
The Colosseum. I was impressed by the sheer enormity of it and to think it was built with no heavy machinery and how it has lasted over 1900 years. It was breath taking to think of all the battles with gladiators, large animals and executions that took place in front of such a large number of spectators.
Peter has been working in sales since graduating from the University of Maryland in 2016 across various industries. He has worked in mortgage banking, college athletics, home remodeling, construction recruitment, and spent all of 2024 with Verfico, and now, ODIN. With a broad experience across 8+ years in different industries, selling to customers and businesses, working in short and long term sales cycles, inside and outside sales, Peter brings a diverse background to a team at ODIN that must constantly be adapting and morphing through phases of evolution.
Peter is very social, loves spending time with his wife and Australian Shepherd, Kovu, surfing and snowboarding, and is a huge fan of live music, having gone to over 15 music festivals in the last decade. Peter also loves sports and movies, and is always eager to spend time discussing those with friends, or just striking up a conversation with a stranger at a bar or a park.
The Anthem, a beautiful music venue at The Wharf in southwest DC. It opened in 2017, has a capacity of 6000, and has played host to several of the best concerts I've ever seen in the short time it has been around. It cost $60M to to complete, and it shows, boasting incredible sound, beautiful chandeliers, and an amazing location right along the water.
As a former college lacrosse athlete, I bring a competitive, team-driven mindset to every challenge. I apply that same discipline and drive to the mission-critical market, always pushing for high performance and continuous improvement.
I bring over a decade of experience in commercial construction, developing a strong foundation in managing complex, high-stakes projects. Most recently, I ran a demolition division for one of the largest subcontractors in the DMV, leading teams on technically demanding work. I managed the full project lifecycle, including budgeting, bidding, execution, and billing. This experience sharpened my ability to control costs, maintain schedules, and deliver results under pressure. I am hands-on in my leadership style and focused on safety, quality, and operational efficiency. I thrive in fast-paced environments where precision and accountability are critical.
My favorite building is the Sphere in Las Vegas because it represents a bold step forward in design, technology, and immersive experience. Its scale and innovation capture what is possible when vision and engineering come together. I am especially excited to see how the upcoming Sphere at the National Harbor MGM location will take shape. I believe it will become a landmark destination and generate meaningful revenue and energy for our local market.
Stelian is a passionate full-stack engineer who can swiftly switch between back-end and front-end to develop applications that cater to both user experience and functionality. His professional background relies on more than 20 years of progressive experience in software development, in different industries such as financial (Bridgewater), chemical (Dupont) and insurance (Chubb).
When he is not coding, he enjoys spending time with his family and playing his button accordion.
Casa Batlló from Barcelona, one of Gaudi's masterpieces, because of its one-of-a-kind architecture which I was lucky to admire during my honeymoon.
Brian is a software engineer with a passion for fostering safety, responsibility, and efficiency in the construction industry. Before joining Odin, he developed software to prevent wage theft at Verfico and began his engineering career as a consultant with Catalyte in Baltimore. His prior experience as a case manager for people experiencing homelessness continues to shape his thoughtful, empathetic approach to problem-solving.
Outside of work, he enjoys playing country music on guitar and banjo and has a deep appreciation for old movies and old movie theaters.
The Senator Theater in Baltimore, built in 1939 and renovated in 2010. I love this art deco movie palace—from its elegant glass and limestone exterior and iconic marquee to the murals inside and the massive auditorium. There's nothing else quite like it in my hometown.
PJ is a career software engineer who brings full-stack development experience from across the industry, including both massive SaaS firms (Toast) and early-stage startups (Functional Finance). Before joining Odin, he primarily operated in the domain of digital payment processing, and has gained a strong focus on stability and security as a result.
Off-hours, PJ spends his time across a variety of activities; skiing and snowmobiling during the winter, hiking and mountaineering during the summer, and volunteering at the local SPCA shelter year-round.
Tokyo Skytree. Towering over the city's skyline, the building's design is gorgeous inside and out, but the real selling point is the view. 450 meters up and looking out over the seemingly endless sprawl of Tokyo, its observation deck offers sights that simply can't be found anywhere else.
From real estate developers to construction companies to insurance, we gravida dictum fusce ut placerat.
In our first year, we’ve expanded our reach through strategic partnerships and excellent word of mouth.
Managed across all Odin jobsites
(the size of Atlanta)
Total budget of Odin jobsites
Workers have clocked in using our turnstiles
Fully operational across the U.S.