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Our mission is to make construction safer for everyone by unleashing the power of the data generated on the jobsite.
Dawn Williamson
Head of Product
"I’ve built a career bringing innovative product thinking to unexpected places"
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Doug has spent the last decade building companies and products that have been used by millions of end users. His start-up experience began early when he co-founded Tag, a social media app that was later acquired by Mark Cuban. Next, he built Renew, a platform helping seniors compare and purchase medicare plans online across all 50 states. He’s also developed software allowing REITs to analyze their real estate investments using virtual reality. He's excited to take his experience building large-scale applications in industries that have historically lagged technologically and apply it to construction. Making construction safer and more compliant holds personal meaning for Doug. His grandfather was injured while operating a backhoe — an incident that left him in a wheelchair for the rest of his life. The environment on the job site that day was inherently unsafe, and with proper management his grandfather’s injury could have been avoided.
Doug founded Odin in 2020 to bring innovative, tech-forward thinking to this historically complicated industry that’s in need of a fresh perspective on how best to use their data to create a safer environment for all workers.
Grand Central Station. It was built over 100 years ago and the blend of history, art and design created so long ago makes for an amazing building.
Matt joins Odin following the acquisition of Verfico Technology, Inc. where was the CEO and co-founder. This followed a distinguished twenty-seven-year career encompassing a twenty-year tenure as a senior executive with the FBI, where he last served as the Special Agent in Charge (SAC) of the Dallas Field Office. Prior to the FBI, Matt gained valuable technology management experience in the private sector, and he credits his early career service as an infantry officer in the U.S. Army as critical in his personal and professional development. Matt brings a broad range of experience leading successful, mission-focused teams in high-stakes environments. He is a native Washingtonian who has lived and worked all over the country.
Matt lives in Dallas, Texas with his wife, two daughters and two dogs – he’s definitely not the boss of his house.
The Sears Tower will always be the Sears Tower to me, no matter who buys the naming rights. While it lacks the ornate beauty of some of Chicago’s architectural gems, it remains an architectural marvel. Like Chicago itself, it’s imposing from a distance but reveals charm and character up close. It’s also a personal landmark, standing watch over some of my family’s most significant milestones, including the birth of my children.
Naiden is the Head of Architecture at Odin, with previous experiences at startups as well as large enterprises like American Express and PricewaterhouseCoopers. He is passionate and dedicated to solving real world problems by delivering quality software products.
An avid consumer and follower of history and philosophy, Naiden can easily engage in hours-long exchanges on the subject — beware if time is of the essence.
The Parthenon, because of its lasting impact on humanity throughout history.
Dawn specializes in creating innovative products in traditionally non-sexy industries. Whether it's health insurance (Oscar), publishing (The New York Times), or construction labor management (yay, Odin!), she's happiest when tackling complex and highly-regulated problems.
When not wearing her product manager hat, you can usually find Dawn hiking the mountains surrounding Santa Fe, eating ridiculous amounts of New Mexican food, and taking care of her super senior doggos.
Fallingwater. I've always loved Frank Lloyd Wright's approach of integrating humans, architecture, and nature together in a way that elevates all three. I think this is the most stunning example of this philosophy put into practice. If you get a chance to visit, I highly recommend it!
Deb brings decades of leadership experience, leveraging her ability to streamline operations, align teams, and drive key initiatives that achieve strategic goals. Her distinguished career includes serving as an FBI Agent, where she led critical response efforts and managed high-stakes operations with integrity and commitment. At Odin, Deb focuses on enhancing organizational processes, fostering cross-departmental communication, and driving initiatives that support the company’s strategic vision.
Outside of work, Deb enjoys playing golf and caring for the many rescue cats her husband brings into the home, a reflection of her dedication and positivity.
Willis Tower, a Chicago landmark that stands as a testament to the power of modernization and sustainability over time.
Jeoff brings a mission-driven approach to his role, combining nearly three decades of leadership experience with a passion for delivering meaningful results. As a former Lt. Colonel with the Texas Department of Public Safety, Jeoff led critical initiatives investigating organized crime, drug trafficking organizations, and human traffickers while developing innovative solutions for countless high-stakes challenges. Jeoff is a Marine Corps veteran with a Bachelor of Science in Criminal Justice and an alumnus of the FBI National Academy and the National Executive Institute.
At Odin, he applies his leadership expertise and strategic acumen to enhance workforce visibility and compliance, helping clients navigate workforce compliance challenges created by multiple tiers of labor. Known for his bold communication style and collaborative leadership, Jeoff is dedicated to fostering innovation and driving market growth.
One World Trade Center symbolizes resilience and renewal, rising from the ashes to embody hope and strength.
Jesse is a strategic technologist and builder with over two decades of experience leading technology innovation and delivering impactful solutions across diverse industries. As the Co-founder and Chief Technology Officer of Verfico Technology, Jesse drove the company’s technology and product vision, integrating AI and innovative design to create a market-leading platform for fair pay and wage compliance in the construction industry. His leadership was instrumental in building the team, scaling the technology, and achieving a successful acquisition.
Prior to Verfico, Jesse spent over 15 years at Applied Information Sciences (AIS), where he held various roles, including Director in the Office of the CTO. He spearheaded enterprise-scale digital transformation initiatives, cloud modernization programs, and innovative solutions for clients across the commercial and federal sectors. With additional leadership experience at SAIC and technical contributions to NOAA, Jesse combines a hands-on approach to development with strategic leadership to drive meaningful change.
Jesse has five backyard chickens that live in a converted kids' playset, which he transformed into a cozy chicken coop. Jesse studied abroad in Salamanca, Spain and speaks conversational Spanish.
Gaudí's Casa Milà in Barcelona, Spain because it's truly one of the most unique and inspiring designs Jesse's had the opportunity to experience in person.
Brian is a software engineer with a passion for fostering safety, responsibility, and efficiency in the construction industry. Before joining Odin, he developed software to prevent wage theft at Verfico and began his engineering career as a consultant with Catalyte in Baltimore. His prior experience as a case manager for people experiencing homelessness continues to shape his thoughtful, empathetic approach to problem-solving.
Outside of work, he enjoys playing country music on guitar and banjo and has a deep appreciation for old movies and old movie theaters.
The Senator Theater in Baltimore, built in 1939 and renovated in 2010. I love this art deco movie palace—from its elegant glass and limestone exterior and iconic marquee to the murals inside and the massive auditorium. There's nothing else quite like it in my hometown.
Deena loves to connect with people across diverse backgrounds and solve problems. Prior to Odin, she oversaw operations at Maverick Health, a COVID-testing startup, and formerly spent the majority of her career in nonprofits (Hillel International and Jewish Queer Youth), using her Masters in Social Work to fundraise and formulate strategies for donor stewardship.
Outside of work, Deena loves spending time with her family, is a gatherer of people, music lover, and basketball fanatic.
MSG - Among the dense topography of rectangular Midtown buildings, sits a distinct rotunda that's constantly pulling me in. I have countless memories cheering on my beloved Knicks with (often) senseless, yet unwavering hope for championship-caliber basketball, and I can still feel the euphoria of the many heart-thumping concerts I've attended at the "The World's Most Famous Arena".
Emily leads customer success for our subcontractor partners and solving customer problems with technology is her superpower. Before diving into the world of construction, she sharpened her skills at Google and Microsoft, working in digital media and advertising. A city-hopper at heart, she’s called NYC and Chicago home and now enjoys life in Charlotte with her husband and their two spirited daughters.
When she’s not helping customers, you can find her exploring the mountains and beaches of NC, acting as an unpaid Uber driver for her kids, or dreaming up her next big adventure.
Chicago's Hancock Building. Despite my fear of heights, this is one of my favorite places take in the spectacular view of Lake Michigan and enjoy a cocktail. Tribune Tower is a close 2nd. it reminds me of a sandcastle in the middle of a bustling city. I also find it fascinating that there are pieces of the Alamo, the Taj Majal and the Berlin Wall incorporated into the building's exterior.
Frank retired from the Texas Department of Public Safety after 25 years of service. After retirement, he worked for an elevator company in the New Installation segment of the company, overseeing the installation of new elevators in newly constructed buildings. After 8 years, Frank was laid off after several rounds of headcount reductions. With a friend, Frank started a pool and patio company where they experienced a larger than expected volume of work. Although the company was successful, he left to seek other opportunities.
Frank and his wife I like to travel and are avid RV'ers. He loves to cook and can cook great meals even when RV'ing.
The Colosseum. I was impressed by the sheer enormity of it and to think it was built with no heavy machinery and how it has lasted over 1900 years. It was breath taking to think of all the battles with gladiators, large animals and executions that took place in front of such a large number of spectators.
For over 15 years, Jonathan has enjoyed solving complex technical challenges for large organizations such as intelligence agencies, the Department of Defense, Microsoft, and other Fortune 500 companies. He has contributed to three startups, including one he founded. Having the opportunity to serve in a variety of senior leadership and hands-on engineering roles has enabled him to develop an “E-shaped” skill set spanning multiple specialties with deep technical expertise.
Outside of work, Jonathan enjoys testing his limits through endurance events like GORUCK and exploring the outdoors with his wife and their Australian Cattle Dog.
Apple Park is my favorite building because it harmonizes nature and occupant well-being. Its biophilic design integrates extensive greenery, natural light, and open spaces to create a healthier work environment, while impressive energy-efficient technology, like its 17-megawatt solar array and natural ventilation that nearly eliminates HVAC needs, ensure sustainable, future-focused operations.
Keith brings a wide variety of experience to Odin. He spent a decade in Naval Aviation serving as an F-14 Flight Officer – yes, the guy in the back seat! Then started a background screening and drug testing company which evolved into access control, workforce management, and data analytics in commercial construction. His last project before joining Odin was in residential back-up electrical power.
When not working, Keith enjoys family time and reading history, politics, and business, plus traveling.
The Pantheon for its combination of age, innovation, continuous use, influence, and beauty. Thomas Jefferson modeled The Rotunda at The University of Virginia on it. When I think of the architects, engineers, and builders creating The Pantheon almost 2,000 years ago it amazes me. It still holds the record as the largest unreinforced concrete dome in the world.
Peter has been working in sales since graduating from the University of Maryland in 2016 across various industries. He has worked in mortgage banking, college athletics, home remodeling, construction recruitment, and spent all of 2024 with Verfico, and now, ODIN. With a broad experience across 8+ years in different industries, selling to customers and businesses, working in short and long term sales cycles, inside and outside sales, Peter brings a diverse background to a team at ODIN that must constantly be adapting and morphing through phases of evolution.
Peter is very social, loves spending time with his wife and Australian Shepherd, Kovu, surfing and snowboarding, and is a huge fan of live music, having gone to over 15 music festivals in the last decade. Peter also loves sports and movies, and is always eager to spend time discussing those with friends, or just striking up a conversation with a stranger at a bar or a park.
The Anthem, a beautiful music venue at The Wharf in southwest DC. It opened in 2017, has a capacity of 6000, and has played host to several of the best concerts I've ever seen in the short time it has been around. It cost $60M to to complete, and it shows, boasting incredible sound, beautiful chandeliers, and an amazing location right along the water.
As a Design Technologist, Phil works to bridge smoothly between product design and engineering. He thrives in creating designs and technology that support smooth, consistent, and delightful user experiences. In past roles he has leaned into both sides of the coin in roles ranging from software engineering to teaching college classes in web development for graphic designers.
When he's not pushing pixels at work he's homeschooling his kids, composing contemporary orchestral music, or backpacking.
The Ravenel bridge in Charleston, South Carolina, an iconic feature of the area and a spectacular achievement of both design and engineering.
Stelian is a passionate full-stack engineer who can swiftly switch between back-end and front-end to develop applications that cater to both user experience and functionality. His professional background relies on more than 20 years of progressive experience in software development, in different industries such as financial (Bridgewater), chemical (Dupont) and insurance (Chubb).
When he is not coding, he enjoys spending time with his family and playing his button accordion.
Casa Batlló from Barcelona, one of Gaudi's masterpieces, because of its one-of-a-kind architecture which I was lucky to admire during my honeymoon.
From real estate developers to construction companies to insurance, we gravida dictum fusce ut placerat.
In our first year, we’ve expanded our reach through strategic partnerships and excellent word of mouth.
Managed across all Odin jobsites
(the size of Atlanta)
Total budget of Odin jobsites
Workers have clocked in using our turnstiles
Fully operational across the U.S.